AT A GLANCE
Sulochana Vasudevan
Area of Practice:
OVERVIEW
With nearly 30 years of experience in the creative arts industry, I now pursue a career in academia, eager to share my skills and passion with the next generation of creative professionals. My journey is driven by a commitment to foster innovation, critical thinking, and practical skills in advertising, communication, branding, and design.
Delivery of lectures and workshops on advertising, communication, design, and related subjects that inspire students to explore and excel in their creativity with the emphasis on theoretical skills and real-world applications, ensuring that students are well prepared for dynamic demands in the creative profession.
Provide mentorship and guiding for students during their academic and career paths, with personalized support to help them realize their goals.
In addition to my academic role, my extensive background in brand development and leading creative teams in national and multinational advertising agencies has provided me with a unique perspective that enhances my teaching style. Also, collaborating with industry professionals to create opportunities for students, including internships, projects, and guest lectures, bridging the gap between academia and the creative profession.
When not busy facilitating, Sulochana escapes to a perfect world of competitive bridge tournaments and Art.
EDUCATION
BFA : CHITRAKALA PARISHAD 1994
WORK EXPERIENCE
Freelance Creative Consultant – Jakarta
Creative Consultant – Rediffusion Y & R – Bangalore
Program Manager (Graphics and Advertising Department) WLCI College – Bangalore
Trivone Digital Services – Creative Consultant for Web Projects Bangalore
Triton Communications – Creative Head – Bangalore
Associate Creative Director – Optima Marketing Solutions – Chennai
Triton Communications – Pune + Pratisaad Advertising – Pune
Creative Consultant – Grey Worldwide – Bangalore
Creative Consultant – Bulls Eye Advertising – Bangalore
Adverto Advertising – Bangalore
Art Director / Senior Art Director / Creative Supervisor – Ogilvy – Hyderabad & Chennai
Senior Visualiser – Trikaya Grey – Bangalore
Visualiser – Rhizic Communications – Bombay
INTEREST AREAS
Creativity, Branding, Color & Typography, Graphic Design , Strategising and Pyschology
CURRENT PRACTICE AT SRISHTI
Faculty in Visual Communication Strategic Branding
TEACHING PORTFOLIO
Brand Communication
Brand Strategy
Brand Indentity
Advertising
Advertising Strategy
General Studies
Interim
CREATIVE PRACTICE & OUTREACH
Freelance in Graphic Design/ Campaigns/ Strategy