AT A GLANCE
Chaitanya Shrikant Gokhale, PhD
Area of Practice: Calligraphy, Type Design, Branding, Visual Research.
OVERVIEW
With over 22 years of calligraphy practice, Design and research, Chaitanya has a Doctorate Degree in Calligraphy focussing on the emotional perception of Devanagari Calligraphy in visual communication. He has dedicated his career to advancing the field of art and design through his teaching, research, and creative work. He is a YouTuber with 100K+ Subscribers and his educational videos using frugal, sustainable tools are helping over 60000 students from rural areas across India.
He has conducted over 200 workshops on various platforms since 2009 to spread the beautiful art of Calligraphy. He’s been intensely devoted to exploring, researching, and developing variations in Devanagari Calligraphy using traditional as well as expressive approaches. Chaitanya’s artworks have been featured in Typism book 4 & 5 (for 2 consecutive years), TypoDay 2019, an International show – Netherlands and many more. He has also served in eminent roles such as Lead Design Consultant and Brand Strategist for renowned clients across the globe. He has been invited as a jury member for various Universities and Colleges. With 5 years of Academic experience, Chaitanya has been mentoring UG and PG students on their graduation projects focussing on Typography and Calligraphy.
He has been invited to deliver talks and demos on the subject of Expressive Calligraphy, typography and visual communication including TypoDay, Pune Design Festival. In addition to his teaching experience, Chaitanya also has published articles in design journals, and have presented at national and International conferences on topics related to design education.
Currently he is working as faculty at Visual Communication and Strategic Branding at Srishti Manipal Institute of Art, Design and Technology.
EDUCATION
PhD in Fine Arts (Calligraphy), MIT ADT University, Pune, India.
Diploma in Graphic Design, University of the Arts, London, London (UAL),
UK.
Graduate Diploma in Applied Arts, Abhinav Kala Mahavidyalaya, Pune, India.
WORK EXPERIENCE
15 years of industry experience as an independent design consultant in branding and advertising
• 5 years of academic experience as Academic Mentor, Associate Professor and Chief Exam Coordinator at MIT Art, Design and Technology University
• Jury panel member for various Universities and Design colleges
• Content creator and YouTuber with 100K+ Subscribers
• Calligrapher with 23 years of practice specialising in Devanagari script
• Ex. Member – Board of Studies- Applied Arts, MIT ADT University, Pune, India
INTEREST AREAS
Experimenting with expressive Devanagari Calligraphy
Brand Communication and Strategy, Research, Design thinking
Research in Indian Scripts specialising in Devanagari
CURRENT PRACTICE AT SRISHTI
Faculty Mentor for Post Graduate students, Facilitator for Visual Communication, Branding, Typography and Calligraphy
TEACHING PORTFOLIO
Type Design Workshop.jpg – Geometrical grid based font design at Crafting Letterforms Workshop
Calligraphy.jpg – Artwork from UG Calligraphy Workshop
Font Design.jpg- UG Student work from Type Design Workshop
Branding and Package Design.jpg- Packaging Design project UG 2nd Year
Type Design Studio.jpg- Studio – work in progress
CREATIVE PRACTICE & OUTREACH
• Conducted workshop at TypoDay 2023 Conference on expressive typography at Banaras Hindu University (BHU), Varanasi 2023.
• Published a Research Paper on Sustainability in arts in Peer reviewed UGC Journal “Bhasha ani Jeevan” 2023.
• Attended Learning for a Sustainable Future: 27th UN Climate Change Conference (COP27)- The University of Edinburgh, Learning for Sustainability Scotland & British Council
• Published a Research Paper on perception of calligraphy in communication media in Peer reviewed UGC Journal “Ajanta” 2021.
• Conducted a workshop of Gestural Devanagari Calligraphy at Pune Design Festival (PDF) 2019.
• Expressive Calligraphy Module Proposal Submitted for ATYPI (Association Typographique Internationale) Conference 2019
• Artwork selected for an International show in Netherlands, 2019
• Calligraphy Poster Award in TypoDay 2020 Conference, Jordon.
• Artworks published in Typism Book 4 and 5.
• Presented a paper on Holistic approach of Future Smart Cities in India at EVF International Conference 2019, MIT ADT University, India.
• Invited to deliver talks and demos on the subject of Expressive Calligraphy, typography and visual communication on various platforms.
• Invited as a Guest lecturer at L S Raheja School of Art, Mumbai – 2021, PLC State University of Performing and Visual Arts, Rohtak, India – 2020, Trinity Institute of Management, India – 2019, Minerva College of Architecture
• Awards in Art & Design Evaluation and Reflection, Integrated Art & Design Research,
• Award in Award in Communication Drawing- Awarding Body Consortium London, 2009
• Progression in Art & Design by Qualifications & Curriculum Authority, London 2008
