AT A GLANCE
Aparna Raman
Area of Practice:
OVERVIEW
A branding and advertising professional with over two decades in the industry; a post graduate in the Humanities with an eclectic range of interests and research pursuits. A keen traveller with an eye for ecological and community-led concerns. A recent Memory Lab Principal Architect at SMI seeking to leverage international networking in Memory Studies to build a robust practice ta SMI. A publishing entrepreneur venturing into building and leveraging a new by-kids-for kids young author market in the country – the firat of its kind in India.
EDUCATION
POSTGRADUATE; Humanities, Screenwriting, Design, Storytelling for design & business
WORK EXPERIENCE
Industry experience of 26 + years in top advertising, design and digital media companies across the world. Award winning Copywriter, Conceptualiser and Creative Strategist with a portfolio of leading brands. Creative Writing mentor for school children and young adults and Publishing entrepreneur; founder of Timbuktoo, India’s first by-kids-for-kids Young Author platform, with a roster of over 350 published authors across 10 countries.
INTEREST AREAS
Memory Studies: Setting up a Memory LAB at SMI; Studying the Interdisciplinary dynamics of Memory Studies, interacting with the Digital and analogue spaces, Ecology and the wild; Branding; Consumer psychology; Media, Culture & Communication; People, places and cultures; Writing – creative and commercial; Presenting at Memory Conferences worldwide; Working towards hosting a Memory Conference on MAHE campus.
CURRENT PRACTICE AT SRISHTI
Facilitating mutiple Branding courses, Semiotics and Professional Practice; Memory Studies as Trans Disciplinary Studies in the PG Space; and Projects – leveraging Design thinking, Storytelling, building Narratives and drawng extensively from Life and Popular culture and the Arts for an interdisciplinary lens.s
TEACHING PORTFOLIO
Brand Communication & Media; Memory & Forgetting; In Forests, Humans & AI
CREATIVE PRACTICE & OUTREACH
Developing an Archival framework for Family narratives in the Memory space; Exploring Children as Information Leaders via Young Author publishing business; Bringing storytelling into all courses with a Class to Life approach.