Dr. Sanjukta Ghosh is an educator and researcher with around 20 years of teaching experience. She is associated to Srishti Manipal Institute Of Art Design And Technology, Bangalore, India for last 9 years. She obtained her PhD In Management Science from Indian Institute of Technology , Kharagpur , India . She is a passionate researcher and her expertise lies in the area of consumer behaviour and market intelligence through qualitative and quantitative techniques. She strongly believes in Peter Drucker’s philosophy that “what can be measured can be managed.” This made her more interested towards intangible knowledge embedded in local culture which can be harnessed towards asset creation through local knowledge and strengthening local economy .

Dr. Ghosh’s theoretical discourse lies in domain of Consumer Behaviour and User Research more specifically Responsible Consumerism and Social Innovation with a strong focus on culture, community and local economy. During her Phd and post Phd phase she has worked very closely with farming community in collaboration with Non-Governmental Organisations and Higher Education Institutions in some of the remote areas of Sundarbans, West Bengal. Her research was to explore the scope and opportunities of organic farming practices and enhance their livelihood in that region. The region is situated in a unique bioclimatic zone within a typical geographical situation in coastal region of Bay of Bengal and a landmark of ancient cultural heritage. This research created an opportunity to integrate traditional farming knowledge deeply embedded in their cultural practices with scientific validation.

Dr. Ghosh also worked with Visvesvaraya Trade Promotion Centre , Government of Karnataka as a Principal Investigator for the revival of Ganjifa Art of Mysore and Mysore Traditional Painting.

Dr. Ghosh has more than 15 years of research experience and her research findings have been published in various International journals including SCOPUS Indexed journals like Journal of Food Products Marketing ; Total Quality Management and Business Excellence, Taylor and Francis Group ; Society And Business Review, Emerald Publishing etc. . She had also presented her research work in various International conferences in Indian Institute of Science, IIM Bangalore, IIM Calcutta etc.