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Graphic Arts and Design Practices: Pathway - Graphic Design

“I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.”
- Massimo Vignelli

Typography, Publication design – Graphic design.


The Graphic Design pathway is a comprehensive and diverse program covering print and digital mediums. Through core studios such as typography, publication design, information design, branding and advertising, marketing collateral design, and packaging design. Students will learn the fundamental visual design principles, including Gestalt principles related to perception and cognition. These principles and elements remain relevant as the medium of expression evolves and expands to include technologies such as augmented and virtual reality. This pathway develops skills for various industries, including advertising, branding and marketing, publication design, bookmaking, and web design.

What you will learn

Year-1 (NSQF Level 4 & 5)

  • Study and application of design elements and Gestalt principles for creating print materials.
  • Utilization of professional software for text and image manipulation.
  • Exploration of diverse print-making and production methods.
  • Compilation and documentation of work in a professional portfolio.
  • Emphasis on practical skills and design theory for print media creation.

Year-2 (NSQF Level-6)

  • Application of interaction and interface design principles to produce marketing materials and designs for digital screens.
  • Comprehensive learning of the design process, from initial concept to creating final print-ready files and digital publications.
  • Gain hands-on experience in preparing designs for both print and digital display mediums.
  • Engagement with an industry mentor through an apprenticeship, providing real-world experience at the year’s culmination.

Year-3 (NSQF Level-7)

  • Cultivate the skill to develop and realize a creative brief from ideation and research to visualization and execution.
  • Enhance communication and presentation abilities throughout the creative process.
  • Engage in a final capstone project within a selected industry sector during the last semester.
  • Create and present a professional portfolio that documents a range of graphic design projects for both print and digital media.