Skip to main content

Business Design

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them”. – Seth Godin
“It’s not about ideas. It’s about making ideas happen.” - Scott Belsky,

Business Design is an emerging discipline, practiced by people with diverse backgrounds, but who share a depth and passion for business. According to IDEO, whenever a company designs a new product, service, or experience, it is essentially designing its business. By shifting focus from linear practices to iterative design processes, Business design can shed light on new options and explore the various alternatives. Business design leverages methods such as qualitative and quantitative research, business model prototyping, data visualization, organizational design, and Intellectual property management. In business design, instead of a product or service, the whole business is prototyped. Business design allows students to think about their concepts all the way to market, iterating potential solutions from initial concept through final consumer delivery.

Guiding principles

The aim is not to create Business Experts, but create designers with business expertise. Business design at Srishti focuses on developing human-centered, optimistic, entrepreneurial, pragmatic designers that make business possibilities concrete and real. Business design focuses on two aspects

  • Designing new business opportunities: creating new options, finding new ways and means to create value for the whole ecosystem
  • Creating business value for the designs: Help designs realize or find their business value: identifying constraints, so that students can design around and through them
  • At Srishti, Business Design combines design thinking, entrepreneurship and traditional business strategies to help students understand and develop the avenues for market growth.

Type of Work

Designing new business opportunities:

Through secondary research, trends analysis, primary research, micro-macro business analysis, this type of work develops opportunity spaces that align with the clients vision and strategy.

Creating business value for the designs:

Through multi-disciplinary creative thinking and methods such as co-creation, feed-forward ideation, service blueprint, students develop an overall business value concepts.