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Environmental Graphics

"If you do not know where you come from, then you don't know where you are, and if you don't know where you are, then you don't know where you're going. And if you don't know where you're going, you're probably going wrong." — Terry Pratchett.

In a built environment that is constantly changing and becoming more layered and complex, its important to design user experiences and ways of orientation to develop a sense of place. The scale can range from indoor way finding and signage design for large institutions/public spaces to communication aides for navigating the urban landscape. Environmental graphics lies at a juncture of Communication, Design and Built Environment.

We look at how environmental graphics can positively impact the sense of place in a multilingual, multicultural and diverse population of a country like India with a strong focus on inclusivity. The discipline not only helps create a visual language but larger experiences that orient users

Bangalore Central Bus Station, Photo Source – unknown, Photo courtesy - SLABS