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Aparna Raman

Area of Practice

Writer, Communications and Branding Professional, Storyteller, Story Hunter

Education

Post graduate (Literature and Classical Drama)

Advertising and Design at Sydney and London (D&AD)

Screenwriting at UCLA, California

Kathalaya-certified Storyteller

Work Experience

  • Worked in the Advertising, Digital and Design industries in India and abroad
  • Founder of a publishing house operating under India’s first by-kids-for-kids model
  • Facilitated Media, Culture and Communication PG course at Symbiosis

Interest Areas

Branding; consumer psychology; media, culture & communication; information; people, places and cultures; writing – creative and commercial

Current Practice at Srishti

Branding, Media and Communication, Information Design, Visual & Sensorial Story making

Creative Practice and Outreach

Travel, communities, and culture: Untold Stories

Terrain and Tales: narratives of habitat (Bannerghatta, the Wood Wide Web and the Hakki Bikki communities)

Habitat Studies: Majuli Island, Assam

Curator, Storylines – Archival of personal family narratives; The Neighbourhood Project

Recent Units facilitated

Unpacking Experiences

Life on Earth – Compendium of Stories


Projects showcase:

STUDIO: UNPACKING EXPERIENCES

Students designed a virtual travel experience for travel enthusiasts
Students designed a virtual travel experience for travel enthusiasts; the intervention was to digitally transform contact-driven businesses such as Travel in Covid times

 

EXPERIENCE of simulating | recreating the anxiety of catching a train on time
Students design an EXPERIENCE of simulating | recreating the anxiety of catching a train on time or meeting a deadline with multiple obstacles. The students created a competitive environment between the two facilitators throwing in distractions as stress triggers.

 

 

PROJECT: LIFE ON EARTH – THE COMPENDIUM OF STORIES

FRIENDLY CRITTERS
Image from FRIENDLY CRITTERS Graphic Novel. This is a graphic novel to present bats in a more pleasing light and change the negative narratives around them in myths and stories.

 

FRIENDLY CRITTERS
Image from FRIENDLY CRITTERS Graphic Novel.