Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process. - Creative Economy Report 2013
The Creative Manufacturing course aims to train practitioners who can design for Indian and international markets for craft based creative goods
The crafts or Creative Manufacturing industry requires individuals who can marry business, productivity, technology and design to create products that are demanded by today’s users. India’s creative manufacturing industry, has a 5000-year artisanal legacy and about 60 million people who work in the sector. The global demand for creative goods is valued at USD 400 billion annually and is growing in double digits, creating a huge opportunity.
There is an urgent need for qualified professionals to engage with the Creative Manufacturing sector to fill the opportunity that exists today. The course trains students in a hands-on way, in design, use of materials, production practices, business and entrepreneurship, to create work ready design practitioners. These designers will employ state of the art processes, including effectively using digital technology to impact millions of Indians and effectively transform India’s share of the global market in Creative Manufacturing
- Apparel Made-Ups & Home Furnishing
- Handicrafts and Carpet
The three years of this course align with levels 4, 5, 6, and 7 of the NSQF guidelines and creates skilled employees for Apparel Made-Ups & Home Furnishing and Handicrafts and Carpet sectors.
Product prototyping and documentation of work
The Creative Manufacturing program is designed to upgrade the traditional handicraft and textile sector into formal enterprises that can engage with modern markets and customers profitably catapulting these previously informal enterprises into the formal economy. The course brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design and market converge.
In order to make Creative Manufacturing practitioners job ready, the core content of the course focuses on:
- The ability to design to fulfil customer aspirations
- A keen understanding of material, manufacturing process and business
- Sustainability that is economic, environmental, social and cultural.
The core principles that govern the design of the unit are as follows:
- Mastery Learning with Guided Practice breaks down competences or skills into subskills, methods and techniques. Through targets taught through modelling and direct instruction followed by guided and independent practice, mastery of core competences and skills are achieved.
- Work Related Learning is the co-design of opportunities/projects by industry based professionals or employers or other stakeholders on the one hand and faculty on the other. Guided and facilitated by mentors this space allows for future employers to participate in the learner’s journey.
- Industry Linkages includes both exposure, orientation and direct interactive learning in real time contexts. This is towards specific jobs and roles, as well as work experience within each course’s respective industrial sector. Linkages between academic institutions and creative industries is inclusive of both economic and social benefits of innovation.
- Fab. Ateliers builds on the values of thinking, modelling and making to challenging design contexts drawn from indigenous knowledge and / or tools from digital technology.
- Public Labs are open spaces that foster DIY thinking along with citizen science and other initiatives to build a culture of learning that is self-initiated, independent and collaborative . Public Labs are open to all learners for purposes of self-study, learning, archiving and developing personal interests in technologies
- Bootcamps foster accelerated learning of concepts, skills and technologies that are directly linked to either employable, entrepreneurial or livelihood based skills. Working through immersion, with a focus on hands-on problem solving and peer learning rather than instruction.
- Hackathons can range from competitions or events over days to half-day jams or a one day hack-fest. This format encourages brainstorming, pitching of concepts, working in teams and also planning projects as well as development of prototypes
Creative Manufacturing offers a choice of two pathways and students can choose any one pathway to pursue:
Creative Manufacturing is a subset of the larger creative industry, one of the fastest growing sectors globally. Creative Manufacturing is where the manufactured goods carry the mark of its maker as creative interventions. All the handicraft and textile traditions of the country fall into the Creative Manufacturing sector. The course at Srishti is offered through two pathways- ‘Products and Accessories’ and ‘Textiles, Accessories and Made-ups’.
Around 400 years ago, India used to be the largest supplier of goods in the global market and its combined trade was more than all of Europe combined. Other than spices, almost everything that was exported out of India was from what we now call the creative manufacturing industry. Globally the demand for the hand-made and the natural is growing, but the supply is sketchy, the designs are weak and of poor quality. The growing market awaits good design, on-time delivery and high quality and therein lies the opportunity. The next generation shopper is looking to consume products that are more sustainable, less capital intensive and more socially equitable.
Creative Manufacturing goods reflect the skill of the producer and not just of the machines that are employed to produce them. The products have added value of the hand made and no two products are identical. Many of the products are also cultural in nature. Creative Manufacturing is considered more sustainable because it uses less energy, is less capital intensive, is more socially equitable (it puts more money in the hands of skilled producers), has a smaller environmental footprint because it largely uses local and natural and renewable materials.
If you like to build things that are beautiful as well as functional and take pleasure in realizing your ideas physically, this is an area you should consider. If you are independent-minded, have the ambition and drive to run your own business in the Creative Manufacturing sector that marries the creative impulse with good business, then this course will prepare you for it. You need to be curious about how things work and how they are made. This course is also very useful to applicants coming from second and third generation entrepreneurial families already in the business and who want to continue in and expand their parent’s trade.
Please download the prospectus on the course page to know about the learning units that will be taught in this course.
The ‘Products and Accessories’ pathway deals largely with products made of hard materials like metal, wood, ceramic - the focus is on hard materials. The ‘Textiles, Accessories and Made-ups’ pathway on the other hand, works largely with fibre, yarn and fabric or the soft materials. Although the focus of the two pathways are on hard and soft materials respectively, both pathways will allow students to combine materials for a specific aim.
Both these pathways require specialized training and competence building and therefore these are offered as two separate areas of learning. From the first year itself, you are required to choose your area of interest in either one of these two pathways. While there are some learning units that are common to both the pathways, you are not encouraged to change your pathway once chosen. All learning units for each of the pathways are defined and mandated.
The basics of entrepreneurship are equally important whether you are an owner, founder, manager or a designer. Entrepreneurship is a stance that is useful regardless of what you do.
Companies also value ‘intrapreneurship’ which is a relatively recent concept where an employee behaves like an owner and takes empowered decisions.
In order to be effective, a designer has to know how best to have his/her ideas produced. Understanding production is the key to making quality products on time.
‘Lean Production’ was pioneered by the Toyota Motor Company and is the most advanced method of production that optimizes the use of resources with minimum waste of material and effort. Lean methods have now moved into all forms of work including design, software, people management etc. Lean production works bottom up from workers to top management and everybody participates.
No. While the emphasis is on products, you can also learn to design and make other artefacts like toys, educational aids, décor products and even larger pieces like furniture. The pathway covers a range of materials and works with combining these.
The course will allow you to work in the industry, in several roles. Here are a few examples but they are in no way an exhaustive list as the course is designed to nurture innovation, allowing for a unique combination of skills to create new roles.
Both the pathways will prepare you to become a Design Technician, Floor Supervisor, Design Assistant to Merchandiser, Assistant Designer, Production Supervisor, Start-up Entrepreneur, Designer, Production Coordinator/Manager in the respective sectors.
If you are in a family run-business, then this course equips you to run it one day. You can also set up your own independent business.
This course will also open avenues for higher education in art, technology and design.