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Graphic Arts and Design Practices

  

“Design is thinking made visual ” - Saul Bass

 


A Book Layout Design, an Info Design and visuals of the Secure Himalaya Project Campaign

 

Vision

The publishing industry in India is counted among the top seven publishing nations in the world. With an estimated market of INR 10,000 crores, India ranks third after the US and UK in English language publishing. The sector has tremendous potential, both in the domestic as well as the export markets.

The course in Graphic Arts and Design Practices at Srishti aims to prepare its graduates to be creative contributors to this publishing industry, whether print-based or digital, whether in English or in other Indian languages. The course is designed with emphasis on blended learning of print-based and digital mediums, to enable technically sound and graphically skillful design and imaging solutions for the publishing and entertainment industry.

The practice of Graphic Arts in the 21st century is rich, multi-disciplinary and exploratory as it is nested at the threshold of graphic design, visual arts, imaging and digital publishing. Students will gain expertise in planning, creating and producing work in a variety of creative industries from advertising and branding, to digital and print-based publishing.

 

Sector

Media & Entertainment

The three years of this course align with the levels 4, 5, 6, and 7 of the NSQF guidelines and creates skilled employees for the media & entertainment sector.
 

Overview

The Graphic Arts and Design Practices course focuses on developing skills and understanding of graphic design and imaging by combining learning from visual communication, visual arts, animation, illustration and branding. The course structure caters to the print as well as web and screen-based design industries, animation and motion graphics. The core content of the course focuses on:

  • Learning and skill development through core units in various areas of illustration, visual storytelling, graphic design, information design, and identity & marketing communication design among others
  • Practical immersions through apprenticeships and work-experience in the industry
  • Exploration of variety of mediums and contexts that traverse the branding, publishing and imaging industries.
     

 


Field studies and interaction with experts

 

Course Structure

Mastery Learning with Guided Practice breaks down competences or skills into subskills, methods and techniques. Through targets taught through modelling and direct instruction followed by guided and independent practice, mastery of core competences and skills are achieved.

Work Related Learning is the co-design of opportunities/projects by industry based professionals or employers or other stakeholders on the one hand and faculty on the other. Guided and facilitated by mentors this space allows for future employers to participate in the learner’s journey.

Industry Linkages includes both exposure, orientation and direct interactive learning in real time contexts. This is towards specific jobs and roles, as well as work experience within each course’s respective industrial sector. Linkages between academic institutions and creative industries is inclusive of both economic and social benefits of innovation.

Fab. Ateliers builds on the values of thinking, modelling and making to challenging design contexts drawn from indigenous knowledge and / or tools from digital technology.

Public Labs are open spaces that foster DIY thinking along with citizen science and other initiatives to build a culture of learning that is self-initiated, independent and collaborative. Public Labs are open to all learners for purposes of self-study, learning, archiving and developing personal interests in technologies.

Bootcamps foster accelerated learning of concepts, skills and technologies that are directly linked to either employable, entrepreneurial or livelihood based skills. Working through immersion, with a focus on hands-on problem solving and peer learning rather than instruction.

Hackathons can range from competitions or events over days to half-day jams or a one day hack-fest. This format encourages brainstorming, pitching of concepts, working in teams and also planning projects as well as development of prototypes.

 

Pathways

Graphic Arts and Design Practices offers a choice of two pathways and students can choose any one pathway to pursue:

 

Enquiries

For more information, write to ravindranath.g@manipal.edu

 

 


View Eligibility for Admission, Fee Schedule & Other information for this Program >>