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Creative Manufacturing


Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process. - Creative Economy Report 2013


The Creative Manufacturing course aims to train practitioners who can design for Indian and international markets for craft based creative goods

The crafts or Creative Manufacturing industry requires individuals who can marry business, productivity, technology and design to create products that are demanded by today’s users. India’s creative manufacturing industry, has a 5000-year artisanal legacy and about 60 million people who work in the sector. The global demand for creative goods is valued at USD 400 billion annually and is growing in double digits, creating a huge opportunity.

There is an urgent need for qualified professionals to engage with the Creative Manufacturing sector to fill the opportunity that exists today. The course trains students in a hands-on way, in design, use of materials, production practices, business and entrepreneurship, to create work ready design practitioners. These designers will employ state of the art processes, including effectively using digital technology to impact millions of Indians and effectively transform India’s share of the global market in Creative Manufacturing

Hands-on learning in the workshops


  • Apparel Made-Ups & Home Furnishing
  • Handicrafts and Carpet

The three years of this course align with levels 4, 5, 6, and 7 of the NSQF guidelines and creates skilled employees for Apparel Made-Ups & Home Furnishing and Handicrafts and Carpet sectors.

Product prototyping and documentation of work


The Creative Manufacturing program is designed to upgrade the traditional handicraft and textile sector into formal enterprises that can engage with modern markets and customers profitably catapulting these previously informal enterprises into the formal economy. The course brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design and market converge.

In order to make Creative Manufacturing practitioners job ready, the core content of the course focuses on:

  • The ability to design to fulfil customer aspirations
  • A keen understanding of material, manufacturing process and business
  • Sustainability that is economic, environmental, social and cultural.

Course Structure

The core principles that govern the design of the unit are as follows:

  • Mastery Learning with Guided Practice breaks down competences or skills into subskills, methods and techniques. Through targets taught through modelling and direct instruction followed by guided and independent practice, mastery of core competences and skills are achieved.
  • Work Related Learning is the co-design of opportunities/projects by industry based professionals or employers or other stakeholders on the one hand and faculty on the other. Guided and facilitated by mentors this space allows for future employers to participate in the learner’s journey.
  • Industry Linkages includes both exposure, orientation and direct interactive learning in real time contexts. This is towards specific jobs and roles, as well as work experience within each course’s respective industrial sector. Linkages between academic institutions and creative industries is inclusive of both economic and social benefits of innovation.
  • Fab. Ateliers builds on the values of thinking, modelling and making to challenging design contexts drawn from indigenous knowledge and / or tools from digital technology.
  • Public Labs are open spaces that foster DIY thinking along with citizen science and other initiatives to build a culture of learning that is self-initiated, independent and collaborative . Public Labs are open to all learners for purposes of self-study, learning, archiving and developing personal interests in technologies
  • Bootcamps foster accelerated learning of concepts, skills and technologies that are directly linked to either employable, entrepreneurial or livelihood based skills. Working through immersion, with a focus on hands-on problem solving and peer learning rather than instruction.
  • Hackathons can range from competitions or events over days to half-day jams or a one day hack-fest. This format encourages brainstorming, pitching of concepts, working in teams and also planning projects as well as development of prototypes


Creative Manufacturing offers a choice of two pathways and students can choose any one pathway to pursue:


For more information about this program, kindly email Ritu Sonalika at


View Eligibility for Admission, Fee Schedule & Other information for this Program >>