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Sanjukta Ghosh

Area of Practice

 

Researcher, Educator

Education

MBA (Marketing major and Finance minor), Indian Institute of Technology, Kharagpur

M.Phil (Management), Indian Institute of Technology, Kharagpur

PhD (Management), Indian Institute of Technology, Kharagpur

Work Experience

  • Visiting faculty for post graduate programs at International School of Business and Media, Kolkata
  • Worked as a Faculty for postgraduate and under graduate programs at International School of Business And Media, Kolkata and taught courses like market research, consumer behavior, media planning  and Integrated Marketing Communication 
  • Worked as a Lecturer with Eastern Institute of Integrated Learning and Management and in charge of their Media and Mass Communication Department where she designed and introduced “Media Management” as a specialization for MBA program
  • Worked as an assistant producer for news packaging and transmission at ETV Bangla, Kolkata center
  • Worked as a technical associate for live programs, which includes Assembly Election Counting and Analysis
  • Worked as a panel producer and technical associate in the Program Control Room (PCR) at the main transmission center of ETV Bangla NEWS Channel, Hyderabad

Interest Areas

consumer behavior mapping; indigenous knowledge based business models; data and analysis; research and publication; text analytics like sentiment analysis and opinion mining; prototyping and user research

Current Practice at Srishti

 

Innovation and New Business Development, Research Methods –combination of qualitative and quantitative research methods, User/Consumer behavior analysis through various experimental design

Creative Practice and Outreach

Conference Presentations at various places including IIM Bangalore, IIM Calcutta , IIM Indore , IISc

Academic research collaborations with multiple professors from different institutions

Published papers in various International Journals (Some examples below)

Determinanats of Consumers’ Perceived Experience Value In Relation To Online Organic Food Purchase”, Sanjukta Ghosh,  Universal Journal of Management . (accepted )

“Identify Customer Involvement During Organic Food Purchase Through FCB Grid”, Sanjukta Ghosh, Parama Barai and Biplab Datta, Journal of International Food and Agribusiness Marketing , Taylor & Francis Group (2019)

“Modeling And Promoting Organic Food Purchase”, Sanjukta Ghosh; Biplab Datta and Parama Barai, Journal of Food Products Marketing, Taylor & Francis Group (2016).

“A study on the antecedents and consequences of customer delight”, Soma Dey, Sanjukta Ghosh, Biplab Datta and Parama Barai, Total Quality Management & Business Excellence , Routledge, Taylor & Francis Group, (2015).

“Role of Design Thinking and Creative Cognition for the growth of digital Entrepreneurship”, Sanjukta Ghosh , International Journal on Recent Trends in Business & Tourism. Vol 2 (4) , October 2018.

“Critical GIS Facilitate Social Transformation and Livelihood Development in Sundarban Region” , Sanjukta Ghosh, Importance and Utilities of GIS , Journal Sponsored by University Grant Commission (2019).

Book Chapter

“Appreciative Inquiry - A path to drive Innovation”, Sanjukta Ghosh , Appreciative Inquiry Approaches to Organizational Transformation, IGI Global, USA, 2020.

  • Industry connect – Interaction with industry professionals from places like Philips, Bosch, Autodesk, Wal-Mart lab etc. and discussed about MDes Design Led Innovation program  to analyze it’s opportunity and challenges 
  • Work for projects in collaboration Visvesvaraya Trade Promotion Centre (VTPC) , Govt. of  Karnataka. Project Title : “Exploration on two GI clusters of Mysore; Ganjifa Cards of Mysore  &  Mysore Traditional Painting”

 


Projects showcase:

Innovation and Change

Innovation and Change
Snapshots of student immersions in the studio

 

Innovation and Change
Snapshots of student immersions in the studio

 

Prototype To Persuade

Prototype To Persuade
Snapshots of student explorations and outputs in the Workshop

 

Prototype To Persuade
Snapshots of student explorations and outputs in the Workshop

 

Prototype To Persuade
Snapshots of student explorations and outputs in the Workshop