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Pradnya Naik

Area of Practice

Type, Graphic Designer


Bachelors of Fine Art (Applied Art) in Typography,  Sir J. J. Institute of Applied Art, Mumbai

Master of Design, Type and Media, Koninklijke Academie van Beeldende Kunsten (KABK), The Hague, Netherlands

Post Graduate Diploma (Certificate Course), Indian Aesthetics, Jnanapravaha, Mumbai

Work Experience

  • Design Practitioner — Type, Digital & Print media
  • Research Associate at Industrial Design Centre (IDC School of Design), IIT Bombay
  • Graphic & Type Designer – White Crow Concepts, Mumbai
  • Associate Member – ‘Aksharaya’ – Letter Conscious People.
  • Teaching experience at Symbiosis International University, Pune; National Institute of Fashion Technology (NIFT), Navi Mumbai; École intuit lab, French Institute of Graphic Design & Visual Communication Design

Interest Areas

Indic letterforms - from three dimensional spaces to programmed/generative letterforms through computer codes; Past and future of Indic scripts; Indian letterforms and their printing history; calligraphy studies from manuscripts; upcoming type technologies, generative (Indic) typography & graphic design; practicing and experimenting programmatic and generative type explorations in Indic scripts through p5.js; visual design for analog and digital media; generative/ data driven graphic design & typography

Current Practice at Srishti


Design and Technology twined research and experiments, Digital media exploration (generative design) - Graphic Design and Indic Typography, Workshops at Sahapedia, India Heritage Walk Festival and Calligraphy at Goa Institute of Management, Key projects - Lonely Planet — The Art of Language Book and KORZOK Branding

Projects showcase:

Letterform Design

Letterform Design
Calligraphy practice by Harshita Bhargava, MAVC student.


Letterform Design
Students working during letterform design workshop


Experimental Typography

Experimental Typography
Typographic Installation by Ulrich Formann 3rd year student.