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Atulnath Ramanathan

Area of Practice

Industrial Designer, Retail Design and Design Thinker


Bachelors in Industrial Design, DJ Academy of Design, Coimbatore

Masters Certificate in Design, Northumbria University, UK

Work Experience

  • Industrial Designer at 3R Technology, Chennai
  • Industrial Designer at Ideal Design and Display- Retail and POSM Design
  • Co-Founder at Atmos Design Private Limited- Retail Design
  • Consultant Designer – various
  • Visiting Faculty- National Institute of Design

Interest Areas

Product design; Transportation design; Service Design & Strategy, Speculative Design; Human  Machine Interface

Current Practice at Srishti

Industrial Design, Design Process, Semantics, Circular Design, Form Development

Creative Practice and Outreach


Projects showcase:


The 'Velo' concept water bottle inspired by Tour De France, designed by student, Sudhashu Rai


Wearables as Knowables

Wearables as Knowables
'Sparsh' a speculative design driven outcome, designed by student, A. Shree Tej. Sparsh is a concept inspired by shape shifting technologies and use it as medium for telling the tales of the historic temples and it's sculptures.

Werables as Knowables
A broad view of the process adopted to arrive at the final concept, 'Flora- A Companion', Designed by student, Rohit .R