Visual Communication and Strategic Branding course provides a conceptual foundation for students to develop critical thinking skills in visual design. Objective of this course is to provide a broad-based curriculum that spans graphic design and strategic thinking so as to respond to visual communication design, advertising and branding. Design is not an activity unto itself, it has to respond to marketing and communication needs of all the stakeholders including businesses and services. This course while being rooted in the traditional discipline of Visual Communication Design, also branches out to meet marketing and communication needs of the industry by including Strategic Design and Design Thinking.
The curriculum is designed to give you a depth of knowledge and expertise in the discipline of Visual Communications Design, with a breadth of understanding of all related disciplines like UX/UI design, Animation, Photography, Mass Communication and Exhibition Design.
You will gain an understanding of the process of Visual Communication by engaging in coursework and class projects spanning variety of print and digital design projects. Interdisciplinary studies in arts and humanities are combined with learnings in visual form, typography, design history & theory, design research & processes, branding and advertising, illustration &visual narratives to provide students with intellectual tools and practical skills that empower and enrich you throughout your life and careers.
You will also learn methods of Representation, Interaction and Communication using Visual Tools. Mastering traditional forms while keeping up with the new media.
Visual Communication and Strategic Branding is an academic mix of both these areas of practice. Under the Choice-based Navigation system of our curriculum there are opportunities for a student to focus on signing up for branding and strategy related units just as there are opportunities to focus on learning units for publication design and other print-based or digital design. However, completely separating the two may not be strictly possible.
The undergraduate programs at Srishti encourages multi-disciplinarity and this is achieved through choice-based navigation system. Students are required to declare their major area of study in their Foundation year but in year 2 and 3 they are encouraged to signup for learning units from other courses as their minor credits. Thus a student with major in Visual Communication and Strategic Branding could sign up for unit from Digital Media Arts as a minor, and acquire some learning in animation and digital media, or vice versa.
The same holds good for those who wish to pursue a career in User Interface and Interaction Design but want to take Visual Communication as a major to gain a strong foundation in visual design and graphic design. Such a learner will be able to navigate his/her journey in the 2nd and 3rd year by balancing sign-up between units from Human Centred Design and Visual Communication Design.
Upon graduating with major in Visual Communication and Strategic Branding you will be able to pursue a career and a professional creative contributor in an advertising agency / a design studio / an NGO / Corporate Communications department of a multinational or domestic company / publishing house / IT industry, working on any one or multiple roles as: a Graphic designer, Brand designer, Package designer, Mobile app designer, Interactive designer, User experience designer, Publication designer, Exhibit/environmental designer, Design Researcher.
Yes, successful completion of any of our undergraduate professional courses make our graduates eligible to apply for Masters courses either at Srishti or anywhere else in the world. Some of the courses offered by Srishti’s M Des program will particularly enhance a candidate’s career options. Courses in Human Centered Design, Earth Education and Communication, Design Computation or Design-Led Innovation will help build upon your skills and apply their learning in these new contexts thereby expanding your practice and repertoire of capabilities.