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FAQs - Business Services and System Design

Business services and systems design is a fast emerging area of design. In a world that is getting more and more interdependent and connected, influenced by technologies, environment, geographies and so on, systems and service design are becoming central to most organizations. Most companies and start-ups, NGOs, production units today not just sell products but also service solutions. It is in this ecosystem that a BSSD graduate will easily find work opportunities.

Career opportunities within the traditional design industry include design consultancy, ethnographic research, service design, social innovation, retail design, brand design, business model innovation, art direction and positions as trend analysts, corporate coordinator and project managers.

Srishti does not offer placement in the way that other Institutes do. We have other means of connecting students to Industry. Students have to do a mandatory Internship at the end of the 3rd year. At the end of the 4th year we design and set up a public exhibition of all graduating student’s work. People from Industry are invited and this serves as a good platform for students to interact with the larger world.

We encourage students to learn how to use basic design software that will help them with presenting their work better, like adobe creative suite, 3D modeling if required etc.

The course will be a mixture of case studies, working in real world contexts and studio work. Traditionally system design was part industrial design, but in today's more interconnected world, system and service design has assumed a more important and independent role. System designers understand the larger contexts which includes the service and business components and often prepare the design brief that is shared with others in the design team such as communication, space and industrial designers.

Since BSSD is situated in an art and design school the course is influenced by design thinking processes. BSSD focuses on an all-round understanding of the larger ecosystem in which the business is situated in order to creatively develop new business models considering a wide range of elements like people, skills, natural resources etc with an emphasis on sustainability. While financial sustainability is important, we also consider environmental, Cultural and social sustainability.

Yes, you can apply for an MBA. You can also pursue a Master’s degree in emerging subjects like Communication Design, Ecological Reliance, Design Management, Global Innovation Design Social Design and Sustainable Development programmes.

We facilitate students in creating their portfolios and applying for internships across India.

Our courses are listed in the prospectus. We focus on issues like circular economy, sustainability and social inclusivity. We situate all our courses in contexts that affect the world today and also work on future scenarios.

Not at all. We always scaffold our theories with real-life contexts and scenarios in order for the student to apply his/her learning immediately. We strongly believe that the world around us is our classroom. We encourage our students to go out and work on real-world issues.

We train our students to think creatively and embrace new situations and contexts and this is highly valued by mainstream Industry today. Learning to learn is an important part of our pedagogy and students are able to adapt easily to whichever Industry they work in.

Remuneration is largely based on the sector that the young designer wants to work in. For example, starting salaries in craft based NGOs are typically less than what a Design studio may offer. A lot depends on the student’s portfolio too, and we mentor students to create portfolios that reflect who they are.

Many of our students have pursued masters programs after a year or two of industry experience. There are Masters programs offered at Srishti Institute of Art, Design and Technology and other art and design schools around the world and you are eligible to apply for any of them. 

No, all students go through the admissions process and are selected by merit only.

User Experience Design is focussed on one point of interaction (touch point) of the customer, typically a website or a mobile app. Customer Experience (CX) Design looks at tackling multiple touch points  in a customer’s journey in a service. Service design considers everything that is being offered to a customer and does it from the perspectives of both the service providers and the service users.

We apply principles of design thinking to all our offerings, be it business, system or services.

All the three, Services,  Systems and Business are closely interrelated. Business like in most services is the driver and the system is the structure/ framework that keeps it all together.

There are new and fast emerging contexts in the real world and we encourage our students to explore these in the framework of their courses. Students are allowed to navigate among other courses offered by the same school such as Industrial Arts and Design Practices, Human Centered Design, Visual Communication and Strategic Branding, Creative Education and Creative and Applied Computation.